A branding & design studio in Tribeca

We elevate online brands across all touch
points, visually and verbally.

LOOK

POV

We believe purposeful design is the foundation of growth.

That’s why we take a marketing minded approach to creative projects.

We combine strategy, styling and words to produce effective brand

identities, websites, social content, emails, advertisements and more.

POV

We believe purposeful design is the foundation of growth. That’s why we take a marketing minded approach to creative projects. We combine strategy, styling and words to produce effective brand identities, websites, social content, emails, advertisements and more.

Caffè Unimatic

Perk up. Founder Elisabeth Cardiello has perfected coffee and the experience of percolating it.

Eau Club

It’s time to get wet. This exclusive water wear line is completely necessary for picture perfect travel.

Wythe

A faux brand and website design we created as part of a theme building project for Shopify.

Liberty Mutual

Dwell Being by Liberty Mutual provides first time home owners with DIY fixes for common snafus.

B.B.W.

Boston’s top women’s club with online courses and gatherings dedicated to working your way up.

Method

A portfolio of direct to consumer healthcare products that everyone can afford to love.

Pasture One

Pioneering America's grass fed movement by implementing holistic sustainable practices.

Auster

Direct to consumer tobacco free e-liquids with high purity standards & exceptional flavor profiles.

Just Hit Send

Whether it’s personal or business, you can now curate and send the perfect gift box in minutes.

What we do to create thebest version of a business.

Services: identity, styling, positioning, naming, logos

Services: Web design, user experience, ads, emails, presentations, logos

Services: storytelling, tag lines, headlines, short form, descriptions

Services: stock image sourcing, photographer sourcing and management

Services: hiring, briefing, project management, quality assurance

4.

ENTHUSEDCREATORS

18.

BRANDSLAUNCHED

276.

CREATIVEDELIVERABLES

2016

YEARFOUNDED

Oh hello


My name is Lauren! Over the past ten years I’ve created brands at places like Coca-Cola as well as some of NYC’s fastest growing startups. In 2016 I started Lustre, the marketing minded branding and design group I always wanted to hire when I worked brand side. Today I carefully oversee all projects that come through our door and will guide your project from every angle so you don’t have to!

FOUNDER ANDCREATIVE DIRECTOR

Sweet Nothings


“Lauren was a joy to work with, she truly listened to my goals & preferences, and designed a new brand identity for us that far exceeded my expectations! Not only is the design beautiful, our new site converts at a much higher rate, and she worked with our developers to create a seamless flow throughout the entire process. We could not be happier with the execution or the results!”

ANNIE SHAMOON, JUST HIT SEND

Contact

Hello@Lustre.nyc
205 Hudson Street
7th Floor
New York, NY 10013

Let’s talk!

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Let’s talk!

Spill. Tell us about your business or project:
Name:
Email address:

Before you go. Our client Caffe Unimatic wasjust featured in Netflix’s “Coffee For All”.We loved it. We think you might too.

WATCH

Before you go. Our client Caffe Unimatic was just featured in Netflix’s “Coffee For All”. We loved it. We think you might too.

WATCH