SERVICES

SERVICES

SERVICES

SERVICES

SERVICES

SERVICES

stamp
216
Clients +
counting

Lustre is responsible for 80 branding and 140 Shopify projects over the past ten years. Our senior level team ensures a smooth process and a caliber of design that is both beautiful and effective.

Brand Strategy & Identity

01

Visual identity systems
Brand strategy & positioning
Logo & modifications
Brand guidelines & toolkits
Brand foundations & messaging

Digital & eCommerce

02

Shopify & website experiences
Digital brand & eCommerce strategy
UX & customer journey design
Design systems for digital
Product storytelling & content design
Ongoing optimization & evolution

Creative & Content

03

Creative retainers
Launch & campaign creative
Social media design systems
Photography & content production
GTM & content guidelines

Brand Strategy & Identity

Visual identity systems
Brand strategy & positioning
Logo & modifications
Brand guidelines & toolkits
Brand foundations & messaging

Brand Strategy & Identity

We partner with brands at defining moments, whether launching something new or evolving what already exists. Our work brings strategic clarity and visual cohesion together, shaping brand identity systems that feel distinctive, modern, and built to last. From positioning and messaging to the visual execution that carries a brand everywhere it shows up, we create foundations that support confident launches, consistent growth, and long-term relevance.

Digital & eCommerce

Shopify & website experiences
Digital brand & eCommerce strategy
UX & customer journey design
Design systems for digital
Product storytelling & content design
Ongoing optimization & evolution

PS. Web developers love working with Lustre and our dev friendly Figma files.

Digital & eCommerce

Digital is often a brand’s first impression and where strategy and performance meet. We design eCommerce and digital experiences that translate strategy into intuitive, engaging customer journeys, balancing storytelling, usability, and conversion. From launch ready foundations to scalable design systems and ongoing optimization, our work helps brands show up with clarity and confidence across every screen and channel.

Creative & Content

Creative retainers
Launch & campaign creative
Social media design systems
Photography & content production
GTM & content guidelines

Creative & Content

As brands launch, grow, and evolve, consistency becomes critical. Through ongoing creative partnerships, we help brands establish and maintain a strong, recognizable presence over time. From early go-to-market moments to campaigns, social systems, and content production, we create flexible frameworks and creative that support momentum, scale, and day-to-day execution.

testimonials

“As a 50-year-old luxury bedding brand, we searched long and hard for a design house that could elevate Peacock Alley’s brand presence with a complete site redesign. Lustre delivered this with a modern, sleek web experience that perfectly matches the quality of our product assortment. From start to finish, Zoe kept the project timely and catered to all our design requirements while delivering their expert UX touch.”

Chachi

Head of eCommerce, Peacock Alley

"We've been working with Lustre for years now. We feel so lucky to have found such a great design partner for Monday Swimwear. Lustre has helped us on projects large and small, including a top-to-bottom rebrand. From website design to branding to UX - Lustre always delivers above and beyond. The team is a joy to work with; they not only produce beautiful designs, they offer strategic support whenever needed and feel like an extension of our team."

Shannon

Head of Marketing + Strategy, Monday Swimwear

"Nori has partnered with Lustre on an ongoing basis since launch in 2021. Lauren and the Lustre team masterfully translated our brand guidelines into a modernized e-comm website to support our launch and have since completed numerous optimizations that have catapulted our growth in the past 20+ months. I recommend Lustre to every founder in my network."

Courtney

Cofounder + CEO, Nori

"I've worked in the media industry for over 20 years and with many creative vendors — from individual designers to mammoth agencies. My experience with Lustre was among the most memorable. They are incredibly organized, professional and responsive creative partners. The deliverables were always on time and of a very high quality. They listened to our feedback and responded accordingly after each round — and often went above and beyond to deliver additional assets. They work collaboratively and with great respect for the client — a rarity these days."

Steve

Chief Production Officer, Webby Media Group

"Lustre has been an amazing partner. They have created our website, from the strategic journey to the design, and we have been working with them for more than 2 years. Additionally, they have been designing emails and constantly updating and improving our website experience. Having worked with agencies for more than 10 years in marketing, I can confidently say that Lustre is definitely one of my top-rated partners. I highly recommend working with them."

Dulce

Marketing Director, Agua Magica

"Loved working with Lustre! Helped us bring our website dreams to life — so thankful for them! Plus, they are the easiest team to work with! Would 10/10 recommend!"

Mary Ralph

Cofounder, Daily Drills

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