Established in 1872, Saratoga Water is an iconic brand known for its signature cobalt blue bottles and refined image. Lustre partnered with the brand to elevate its digital presence through a full visual restyling, Shopify website design, and refreshed email design. Our work focused on reimagining the brand’s heritage in a way that feels both sophisticated and editorially inspiring, building a scalable design system across web and marketing touchpoints.

We introduced immersive storytelling moments, refined the use of Saratoga’s cobalt blue within the broader design language, and created engaging content like a custom quiz inviting users to discover if they’re “Still or Sparkling.” From digital design to campaign assets—including support for their Pantone launch of "Saratoga Signature Blue", our collaboration modernized the brand while honoring its legacy.