Daily Drills, a California-based apparel brand known for effortless matching sets and elevated basics, came to Lustre to evolve their online presence. We worked closely with the founders to develop a more refined visual language—introducing new typography and a fresh color palette that reflected the brand’s grown-up, coastal cool vibe. Our goal was to preserve their playful DNA while infusing the site with a more editorial and elevated sensibility.

We led a full Shopify website redesign that improved conversions and storytelling. The result is a digital experience that feels as polished and breezy as the brand itself—supporting their evolution from a DTC success story to a fashion staple.