Eleven Eleven is an elevated fashion brand rooted in timeless design and everyday wearability. Lustre partnered closely with the founders to evolve the brand’s visual identity and redesign their eCommerce website, creating a cohesive system that blends refined aesthetics with modern performance. Our scope included visual identity development and a full website redesign bringing together refreshed typography, color, layout, and content structure to express the brand’s warm, approachable point of view. Built with both brand storytelling and UX best practices in mind, the experience balances emotion with ease, guiding customers through an intuitive, mobile-optimized shopping journey that feels natural, personal, and distinctly Eleven Eleven.