The aspirational yet attainable world of Illy US continues to evolve through its partnership with Lustre as Agency of Record. We support brand elevation across social and experiential touchpoints, including photography direction, custom social layouts, and a comprehensive social media guidelines system for internal teams. Our work has helped drive a 20× increase in social engagement while ensuring a cohesive, elevated expression of the brand, from social content to large-scale moments like the Hudson Yards Cube pop-up.