Comfrt is one of America’s fastest-growing apparel brands, consistently ranking among the top-performing brands on TikTok Shop. Known for its inclusive, comfort first approach to clothing, Comfrt partnered with Lustre to elevate and create cohesion across brand touch points through logo refinement, visual identity development, and comprehensive brand guidelines, supported by social and print assets.

Our work focused on building a cohesive, scalable brand system designed to support rapid eCommerce growth while maintaining a clear, approachable, and recognizable brand presence across every touchpoint.