Monday Body
Project NO.
129
Monday Body
Project NO.
129
Category:
Branding
Website Design
Print Collateral
Monday Body is an athleisure line developed by Monday Swimwear, designed to bring the same elevated, clean girl aesthetic to everyday rituals. Lustre led the brand identity, packaging design, and Shopify website to help the new brand feel both connected to and distinct from its parent brand.
We developed a chic, minimal brand system and a fresh Shopify website that enourages cross over between the two brands and invites customers to bring a little bit of luxury into their daily routines.
Monday Body
Athleisure Branding That Feels As Luxurious As It Looks
Monday Body is an athleisure line developed by Monday Swimwear, designed to bring the same elevated, clean girl aesthetic to everyday rituals. Lustre led the brand identity, packaging design, and Shopify website to help the new brand feel both connected to and distinct from its parent brand.
We developed a chic, minimal brand system and a fresh Shopify website that enourages cross over between the two brands and invites customers to bring a little bit of luxury into their daily routines.
Branding
Website Design
Print Collateral
Our goal was to design a color palette and logo that embodied the active element of the brand and also ensured it paired well with the Monday Swimwear identity. The color palette features neutrals paired with a vibrant green to bring a touch of energy to the brand identity.
.png)
