Danrie is a curated online children’s boutique offering beautifully designed clothing, books, and toys for the modern family. Lustre partnered with the founding team to build the brand from the ground up—including naming, brand identity, positioning, and a custom Shopify website. We aimed to capture a balance of sophistication and wonder, creating a brand that felt elevated enough for parents while magical enough for kids.

From whimsical illustrations to a soft, sophisticated palette and a highly editorial layout system, every detail was designed with intention. The final brand and website feel polished, warm, and distinct—helping Danrie stand out in a crowded category and attract like-minded, design savvy parents.