The Friend Club was born out of a real need—when founders Jaleigh and Clay Friend struggled to find creative, curated inspiration online while planning their 2021 wedding. What began as a personal frustration evolved into a full-scale lifestyle platform offering thoughtful recommendations across weddings, travel, and interiors. Lustre partnered with the founders to bring their vision to life through branding and digital design that feels refined, warm, and editorially driven.

We crafted a neutral yet modern brand identity designed to elevate The Friend Club’s rich photography and curated content. The website blends simplicity with sophistication, making space for both editorial storytelling and community interaction. With over 20K followers and a growing member base, The Friend Club is quickly becoming a go-to destination for those seeking style, substance, and connection—all in one place.