Peacock Alley
Project NO.
118
Peacock Alley
Project NO.
118
Category:
Visual Styling
Website Design
Peacock Alley has been a trusted name in luxury bedding since 1973, known for timeless quality and comfort. Lustre partnered with the brand to bring its legacy into the modern era with a complete redesign of its Shopify website. We focused on aligning the visual style with their refined aesthetic while enhancing the user experience for both B2C and B2B customers.
From thoughtful UX planning to visual restyling which included new typography, color palette, and branded graphics, we created a cohesive design system applied across the website and email templates. Collaborating closely with Peacock Alley’s internal development team, we ensured a seamless transition from design to implementation.
Peacock Alley
A Modern Website for a Heritage Bedding Brand
Peacock Alley has been a trusted name in luxury bedding since 1973, known for timeless quality and comfort. Lustre partnered with the brand to bring its legacy into the modern era with a complete redesign of its Shopify website. We focused on aligning the visual style with their refined aesthetic while enhancing the user experience for both B2C and B2B customers.
From thoughtful UX planning to visual restyling which included new typography, color palette, and branded graphics, we created a cohesive design system applied across the website and email templates. Collaborating closely with Peacock Alley’s internal development team, we ensured a seamless transition from design to implementation.
Visual Styling
Website Design
Our team created custom graphics and iconography to enhance the brand’s product storytelling focused on quality and ethical sourcing.
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