Jaleigh and Clay Friend felt creative inspiration was difficult to find online while planning their wedding in 2021. This led them to launch a lifestyle platform for inspiration, recommendations and more for weddings, travel and interiors. Lustre worked closely with the founders on branding and digital design for The Friend Club. Our team designed a neutral yet modern brand that strategically enhanced the platform's editorial photography. The Friend Club already has 20K+ social followers and a quickly growing community of creators and members.