Monday body
Project NO.
129
Monday body
Project NO.
129
Category:
Branding
Website Design
Print Collateral
Our multi-year partnership with Monday Swimwear continued with the launch of its latest brand, Monday Body. Lustre worked closely with the team to develop branding and website designs for its new activewear line. It was important that the brand identity for Monday Body felt like an extension of their marquee brand, Monday Swimwear, while also positioning itself within the athletic apparel industry. The website design features campaign photography and videos to highlight the form and function of the new products while focusing on a clean, shopping experience for its loyal customers.
Our multi-year partnership with Monday Swimwear continued with the launch of its latest brand, Monday Body. Lustre worked closely with the team to develop branding and website designs for its new activewear line. It was important that the brand identity for Monday Body felt like an extension of their marquee brand, Monday Swimwear, while also positioning itself within the athletic apparel industry. The website design features campaign photography and videos to highlight the form and function of the new products while focusing on a clean, shopping experience for its loyal customers.
Branding
Website Design
Print Collateral
Our goal was to design a color palette and logo that embodied the active element of the brand and also ensured it paired well with the Monday Swimwear identity. The color palette features neutrals paired with a vibrant green to bring a touch of energy to the brand identity.
