Gorgie is a female founded energy drink brand that brings function and fun together in a sparkling, better for you beverage. Gorgie came to Lustre to craft a visual brand system that felt just as bold, vibrant, and confident as the product itself. We delivered a custom brand identity, Shopify website, packaging system, and tone of voice that embodied power and personality. Shortly following their launch they became Erewhon’s #1 selling energy drink.

The design leans into millenium inspired maximalism with vibrant colors, a layered visual system, and a sense of confident femininity. From the packaging design to the digital experience, every touchpoint was crafted to stand out, energize, and feel like something entirely new in the beverage aisle.