Gorgie
Project NO.
124
Gorgie
Project NO.
124
Category:
beverage
Branding
Packaging
Website Design
Print Collateral
The founder of Lively, Michelle Grant approached us with a new beverage concept that she wanted to launch - an energy drink with benefits. We designed their logo, packaging, print collateral and a Shopify website that focused on product education, a social-first experience and creating a “vibe” everyone could agree with. Gorgie launched in record time and was an immediate hit with features in Forbes, WWD and more. Plus, you can find them on the shelves of your local Whole Foods. We have a feeling there’s a lot more to come for this brand.
The founder of Lively, Michelle Grant approached us with a new beverage concept that she wanted to launch - an energy drink with benefits. We designed their logo, packaging, print collateral and a Shopify website that focused on product education, a social-first experience and creating a “vibe” everyone could agree with. Gorgie launched in record time and was an immediate hit with features in Forbes, WWD and more. Plus, you can find them on the shelves of your local Whole Foods. We have a feeling there’s a lot more to come for this brand.
Branding
Packaging
Website Design
Print Collateral
Lustre worked closely with the team to design an eye-catching yet impactful beverage can. Each flavor is a shelf-popping, color-forward design that modernizes and elevates the traditional energy drink market.
