Fulton is an innovative footwear brand offering sustainable, supportive insoles that mold to your feet. After one year in market, they came to Lustre to redesign their packaging and unboxing experience to better reflect their quality and performance claims. The goal was to create a more premium, sustainable, and educational packaging system that felt aligned with their mission.

We developed a bold yet minimalist design with clear messaging hierarchy, recyclable materials, and thoughtful inserts that guide the user experience. The result was a packaging suite that communicates Fulton’s brand values and enhances customer trust right from the moment the product arrives.