All for frances
Project NO.
126
All for frances
Project NO.
126
Category:
Branding
Website Design
Packaging Design
Print Collateral
We collaborated with Amazon Studios and Author Jenny Han to create visual guidelines for The Summer I Turned Pretty series. Our team designed an energetic and bright color palette, custom graphics and tag line designs that could be used with various merchandise partners such as American Eagle, Supergoop!, P. J Salvage, Fresh Cosmetics and more. The products were a hit and many of them sold out in minutes!
We collaborated with Amazon Studios and Author Jenny Han to create visual guidelines for The Summer I Turned Pretty series. Our team designed an energetic and bright color palette, custom graphics and tag line designs that could be used with various merchandise partners such as American Eagle, Supergoop!, P. J Salvage, Fresh Cosmetics and more. The products were a hit and many of them sold out in minutes!
Branding
Website Design
Packaging Design
Print Collateral
The logo mark was designed to feel elevated and emulate the concept of motion (similar to a whisk). It was important to ensure the mark felt airy yet heavy enough to be legible on all product packaging as well.
