All For Frances is redefining the way people think about socks—elevating them from a functional necessity to a bold style statement. As a new brand, they needed a visual identity that positioned their high-quality, fashion-forward socks as an essential part of an outfit, not an afterthought. Lustre developed a modern and sophisticated brand aesthetic inspired by high-end editorial magazines, ensuring every design element exuded style and confidence. The color palette featured rich shades of purple—a hue representing inclusivity—paired with complementary tones like deep red and rusty orange, creating a visually dynamic and fashion-forward identity.

We extended this refined look and feel across their Shopify website design, email templates, and shipping materials, ensuring a seamless experience across every customer touchpoint. The site was designed to feel clean, curated, and expressive, allowing the socks to take center stage while reinforcing the brand's elevated positioning. One of our favorite copy moments was the playful headline, “Shoes will swoon and eyes will dart,” capturing the idea that these socks are designed to turn heads.