Client Goals

Annie Shamoon of Just Hit Send wanted to generate more sales for her business. She knew that her product was great but felt her customer touch points weren't up to snuff. Her brand's visual presence and messaging had so much potential.

What We Did

Before we dove into the fun stuff, we analyzed. We worked together to identify her greatest business opportunities and checked out the competition. Our first step was to determine what would need to change and how in order to enable more sales. We modified her positioning to better address a higher value target market, clarified her product offering, made ordering custom gifts a cinch through improved user experience and elevated her brand with a redesigned logo, website and unboxing experience.

The Effect

Annie was over the moon. Not only did the output of this project give her more confidence about her business but her sales conversion rates grew almost immediately.

"Until I found Lustre, I had no idea how much better Just Hit Send's website could be. Lauren was a joy to work with, she truly listened to my goals & preferences, and designed a new brand identity for us that far exceeded my expectations! Not only is the design beautiful, our new site converts at a much higher rate, and she worked with our developers to create a seamless flow throughout the entire process. We could not be happier with the execution or the results!"

Annie Shamoon  /  Founder  /  Just Hit Send