Client Goals

Sixty percent of what goes on your skin is absorbed by your bod. Applying standards to your skincare regime is one of the simplest things you can do to better yourself. Enter BOS. An online marketplace of curated skincare products that are squeaky clean. In order to make the cut, products must be organic, cruelty free and meet strict EU Ingredient Standards. BOS knew there was a growing demand for this type of digital destination and they needed help turning this idea into a biz.

What We Did

We created a brand concept that ingredient conscious customers would relate to and trust. Industry insights guided an informed a no nonsense messaging strategy that put the product ingredients and benefits first.

The website user experience helps users navigate a rich marketplace of products through various conversion funnels such as searching by Concern. The design and photography approach was premium and clean in an effort to highlight the products and information users were searching for.

A custom Shopify implementation following usability, responsive and SEO best practice allowed the client to manage the evolution of content and growth of their business with ease. Special functionality included subscription orders, custom filters, favorites, product description tabs, Yotpo product reviews, Klavio marketing automation, multi-currency and website animations.

"It has been a great experience working with Lauren and the Lustre team!"

Nigell Lee /  CEO  /  Better Organic Skincare