Sleepy Tie is the viral heatless hair tool designed to preserve your blowout overnight—without clips, heat, or damage. As the brand expanded from DTC success into major retail, including Ulta, Lustre led a strategic rebrand to elevate its visual identity and position it for long-term growth. Our work included refreshed branding, Shopify website design, packaging updates, and retail display concepts tailored for both shelf appeal and brand consistency.

The new design system pairs soft, feminine curves with sleek, structured layouts—mirroring the product’s mix of comfort and performance. A muted color palette, modern serif typography, and product-forward photography bring a refined polish to the brand, while still feeling approachable and social-ready. On the Shopify site, thoughtful animations and clean UX support high conversion while telling the Sleepy Tie story with clarity and confidence.